Stage 01 · Learn
Frame mastery
Rowan
The bold round acetate icon.
Say it in two sentences
“The Rowan is the collection’s signature — a bold, round acetate frame that's been on the Lower East Side since the family business grew up there. It's the frame people picture when they think of the collection: confident, a little intellectual, and timeless.”
Fit & who it suits
- Round-leaning shape with a strong keyhole-style bridge; reads bold on the face.
- Suits angular and square face shapes, where the curve softens strong lines.
- Good for customers who want their glasses to be a statement, not an afterthought.
Details that matter
- Thick handmade acetate front with visible metal rivet details on the hinges.
- Offered in several sizes (eye widths roughly from the mid-40s to around 50mm) — measure before recommending.
- Classic colorways include black, tortoise, and lighter or translucent options.
- Available as optical and as sun, with various tint options.
What customers ask
“Isn't this a bit too bold for me?”
You might say: “It's bold, but in a classic way. Let's try the right size first — when the width matches your face, it reads confident rather than costume.”
“What makes it different from cheaper round frames?”
You might say: “It's the thickness and finish of the acetate, the hinge and rivet hardware, and the shape itself, which has stayed true for decades.”
“Which size should I get?”
You might say: “Let me look at where your eyes sit in the lens and how the temples meet your head. We'll try two sizes side by side.”
“Can I get it as sunglasses?”
You might say: “Yes, it comes as sun as well. I can show you the tint options so you can compare.”
On the floor — three moments
Moment 1 of 3
A customer holds up a black Rowan, laughs, and says: "I love it, but I'd never pull this off."
What do you say?
Practice unlocks after the moments for both frames. 0/2 done.